How To Choose Your Google Crawl Rate

Search Engine Optimization: An Hour a Day

A recent article in Marketing Pilgrim says SEO is hitting a bubble even as the rest of the economy is going south. Is it true?

Well, I certainly think demand for SEO services has improved and will continue to improve. As more and more companies go online to do business and learn the ways of the Internet, the need for excellent SEO will increase and as this need increases, a demand for qualified professionals will increase as well. In this type of business environment, scammers are notorious for attempting to make a dollar off of a boom. Unqualified and untrained money-grubbers seek to take advantage of the naive and unitiated with good sales skills and poor skills of the trade.

That means consumers of SEO services have to be on their guard. It also means that many optimization firms will grow more by word of mouth than by traditional organic search. Bob, who owns a printing business, will tell Sue’s Florist that Such-and-Such SEO Company is the one who helped her achieve high rankings. And this is the way you want it to be. Even online, word of mouth trumps good search engine optimization, but that doesn’t mean that search engine marketing in general isn’t necessary.

Writing by Nick Stamoulis